Research Commentary: Introducing a Third Dimension in Information Systems Design - The Case for Incentive Alignment

Sulin Ba • Jan Stallaert • Andrew B. Whinston Electronic Economy Research Lab, Department of Information and Operations Management, Marshall School of Business, University of Southern California, Los Angeles, California 90089 Electronic Economy Research Lab, Department of Information and Operations Management, Marshall School of Business, University of Southern California, Los Angeles, California 90089 Center for Research in Electronic Commerce, McCombs School of Business, University of Texas at Austin, Austin, Texas 78712 [email protected] • [email protected] • [email protected]